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With the economic crisis continues to expand, the financial services industry is facing severe challenges. The root of the crisis is continuing imbalances, including a long-term low interest rates, asset prices are rising fast, and lots of credit and savings imbalances. 2007 and 2008 report from the World Economic Forum to predict these changes, ongoing risk market.

Prior to ten years of development and Zibenzhuyi excellence at its best, it caused the market to adapt to the credit crunch, more and more government intervention, the slower pace of globalization, not economic growth. As the law of the United States and lower credit availability, the industry faces a significant risk of dysplasia. Global economic downturn has also affected the financial sector, as capital markets and reduce aggregate demand, according to Max von Bismarck, director and head of industry investors.

This article will provide the leadership, employees and investors in the financial services industry, unique and timely five trends to keep in the forefront of its development strategy in the next five years. The five key trends will form the financial crisis, the overall and systematic manner.

Five key trends

World Bank. According to World Bank, although many banks, such as American Express Bank, Citibank and JP Morgan operate in multiple countries, they are relative regional United States. In order to grow, the financial industry will penetrate the emerging markets. The company has a more aggressive growth strategy, spread to emerging markets such as Africa and Asia present unparalleled opportunities to increase profits and market share.

Information platform sharing. Network World confirmed that the company's business strategy of financial services must be changed to the new dynamic and complex market today. Immediate access to information and integration of product and geography along the line is a must for future success. Due to the need to provide information to the global market, companies must reduce costs. A cost-effective measures is the use of platform sharing, such as mobile phone companies and local companies to reduce costs and increase access to financial firms to do so.

Electronic banking. A special report from the Economist that, with 3.5 billion people have mobile phones and the expected 10-20% over the same period last year, personal and commercial banking transactions through mobile phones more and more. Therefore, the electronic banking features are quickly becoming a more and more requests to participate in market competition. E-banking functions to provide the necessary flexibility and differentiation in the market and companies, through the application of Internet-based services.

Mobile payment. Increased use of mobile phones in emerging markets, the mobile payment security, low cost initiative for the financial sector. This is a simple way to transfer money to family and friends, money is sent and payments and withdraw the money, to go and no physical bank or payment center. The M - PESA, the early development of mobile payment, mobile payment to the conclusion that "great social and economic benefits."

Self-service. Self-service and customer should be a major focus for enterprises in this new world of financial services, according to IBM. AppViewXS is a self-service portal, enterprises can buy, so customers can check their account status and fast access to available services. Customer problems and concerns are resolved faster, IBM representatives of various countries. This technology can automatically many processes, the result is to reduce the workload of staff, and representatives of faster and more efficiently.

Financial services companies need a continuous, steady expansion in emerging markets to develop in the future. Deloitte Research report, financial services company does not position itself to take advantage of the opportunity to geographically dispersed. More than 93 percent of executives surveyed for this report acknowledged that their companies "is not a mode of operation of global integration."

The same report noted that financial firms need to invest in a veteran or away from the mature markets of emerging markets, because "by 2025, the old market will be less than other markets faster economic growth and increasingly complex financial products, desire." Based on the U.S. Companies can look to Japan and Africa, the expansion of market opportunities. Kennedy Consulting analysts believe the market will rebound in the global financial crisis in 2011, but there will be a healthy level of any return until long after 2007, ten years before, and we hope that in the five major trends, the The report will help the leadership, employees and investors in the financial services industry to look into the future of a strong voice.

In addition to growth strategy, the University in 2002, business management and marketing behavior, Henson and Wilson's discussion of the extreme changes that have occurred in the financial services industry, the number of companies in the efforts to develop and implement successful strategies based on innovative technology and customer . In addition to regular ups and downs of the financial world, technology and innovation will always prevail and win-win for the financial services industry. As online banking has become the norm for most customers, technology will be very important to the company's strategy.

And customer-centric trends, most financial services companies, for them to create new value and potential customers are currently more than current expectations is a top priority. To facilitate the needs of hybrid technology to move money, great innovation in emerging and developed markets. Many companies have the speed to pay, not ability to pay credit card cards, as credit card services. Embedded chip in credit card payments are able to close the card payment processor. Expansion of mobile payment is a payment and money transfers without the need for a card, you need to physical banks, or use online banking. Payments, transfers, deposits and withdrawals, with the phone.

World Bank agrees, innovation, and increased e-commerce strategy will lead to lower costs and increased competition in financial services. Internet and related technologies, World Bank confirmed that, not just a new delivery channel, they are a cheap, different and very effective way to provide the same services. As financial services companies must grow, organize, build customer loyalty, and meet growing customer demand for services and facilities, partnerships and new technology will allow them to reduce their costs and be competitive.

The establishment of companies such as American Express, Citibank, and others can and partner groups, such as Google wired knowledge of the alumni who are not risk-averse, who owns the emerging technology is changing the business industry, a new wave of innovative products, write斯宾塞安特 and Kimberly Weisul Business Week. Mobile payment is one such venture capital firms fledgling company, is a provider of financial services in the forefront of alternative products. Small company like this can provide funding to well-known financial companies in emerging markets and opening up cooperation with other companies to re-obtain local customer base.

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